Radico Khaitan Ltd (NSE: RADICO | BSE: 532497) shares were trading around ₹2,770.90, up ₹31.80 (1.16%) on March 18, 2026. The stock opened at ₹2,739.00, touched a high of ₹2,788.60, and a low of ₹2,737.10 during the session. The company’s market capitalization is around ₹37,100 crore.
Radico Khaitan on Wednesday announced that its flagship brand Magic Moments Vodka has crossed 8 million cases in sales, strengthening its position as India’s No.1 vodka brand.
According to the company’s official press release , the brand has grown rapidly from 7.1 million cases last year to over 8 million cases this year, highlighting strong demand and increasing consumer preference.
The company said Magic Moments currently holds around 60% market share in India’s vodka segment and was ranked among the top vodka brands globally. The growth has been driven by strong product innovation and changing consumer trends.
A key factor behind this growth has been the success of its “Flavours of India” range, which offers unique Indian-inspired variants. The recently launched Jamun SpicyMint flavour has received strong response from consumers, while existing flavours like Alphonso Mango and Thandai continue to perform well.
Commenting on the milestone, Abhishek Khaitan, Managing Director of Radico Khaitan, said the achievement reflects a shift in India’s alcoholic beverage market, where vodka is emerging as one of the fastest-growing segments.
The company added that vodka still accounts for less than 4% of India’s spirits market, compared to 20–25% globally, indicating significant growth potential in the coming years.
Radico Khaitan continues to focus on innovation, premiumization, and expanding its product portfolio to strengthen its position in both domestic and global markets.
The stock saw a mild gain during the trading session following the announcement.
