New Delhi, March 17, 2026: FMCG company LT Foods Limited has announced the launch of a new premium product — DAAWAT® Saffron Basmati Rice, a limited-edition offering targeted at high-end consumers and food connoisseurs.
The company said this unique basmati rice is infused with saffron sourced from Jammu & Kashmir, making it a first-of-its-kind innovation in the premium rice category.
According to the press release, the rice is grown using traditional, pesticide-free farming methods near the Chenab River, ensuring high quality, aroma, and authenticity. Each pack is designed as a luxury product and includes vacuum-sealed saffron rice, a handcrafted jute bag, and a personalized note from farmers, making it a collectible product.
LT Foods stated that this launch is part of its strategy to strengthen its premium portfolio and create higher value in the global basmati market. The product will be available in limited quantities through an exclusive expression-of-interest model.
The company, known for its flagship DAAWAT® brand, operates in over 80 countries and continues to focus on innovation in premium and organic food segments.
LT Foods Limited (NSE: LTFOODS | BSE: 532783) shares were trading around ₹388.00, up ₹4.40 (1.15%) on March 17, 2026. The stock opened at ₹387.00, touched a high of ₹392.05, and a low of ₹383.00 during the session. The company’s market capitalization is around ₹13,380 crore.
