Prime Focus Limited has announced a strategic partnership between its AI platform BRAHMA AI and Google Cloud to develop advanced digital humans for businesses around the world.
The multi-year collaboration aims to create high-quality, interactive digital humans that can communicate with people in multiple languages. These digital humans, called ATMAN, are designed to deliver personalized and engaging communication for global audiences.
Under the partnership, Google Cloud will provide its secure cloud infrastructure and generative AI models, while BRAHMA AI will contribute its enterprise AI content platform. Together, the companies plan to build movie-quality digital humans capable of interacting with users in real time.
According to BRAHMA AI CEO Prabhu Narasimhan, artificial intelligence is transforming how organizations create and deliver content. He said the platform was designed to help companies produce and manage AI-generated content securely while protecting digital identity and intellectual property.
The new technology will help organizations across industries such as media, entertainment, sports, healthcare, advertising, and consumer brands communicate better with their audiences.
The partnership is also expected to accelerate the adoption of AI-powered content solutions globally. The total addressable market for such technologies is projected to exceed $130 billion by 2030.
Prime Focus Limited, listed on both the BSE and NSE, operates globally with more than 10,000 professionals across 23 cities and is known for its work in visual effects, animation, and advanced content technology.
Shares of Prime Focus Limited (NSE: PFOCUS) were trading at ₹281.85, up ₹1.80 or 0.64% in early trade on March 11. The stock touched a day’s high of ₹283.00 and a low of ₹278.35, compared to the previous close of ₹280.05.
The company currently has a market capitalisation of about ₹21.88K crore, while its 52-week high stands at ₹294.00 and the 52-week low at ₹85.00. Investors are closely watching the stock after the company announced a strategic AI collaboration with Google Cloud.
